MKT 554 WEEK 3 Topics in Consumer Behavior Presentation

MKT 554 WEEK 3 Topics in Consumer Behavior Presentation

MKT 554 WEEK 3 Topics in Consumer Behavior Presentation

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.

Include the following in your presentation:

  • Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list:
  • Gamification
  • Nostalgia
  • Body decoration and mutilation (piercings, tattoos, etc.)
  • Provide your personal thoughts and examples, or discuss those in the text or other external references.
  • Explain the consumer behavior concepts underlying the topic.
  • Include graphics to enhance the effectiveness of your presentation.

Format your presentation consistent with APA guidelines.

MKT 554 WEEK 3 Topics in Consumer Behavior Presentation

MKT 554 WEEK 3 Topics in Consumer Behavior Presentation

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